On Wednesday July 28th, 2010, Iron Horse jeans presented their 1st fashion show at the Arabian Horse Association Youth Nationals in Albuquerque, New Mexico. Iron Horse showed 30 looks for women, partnering with the brand Cowgirls Don't Cry. There were also 9 men's looks featured in the show. The excitement of the fashion show attracted many young Iron Horse fans, and few lucky girls got to grab free jeans being thrown from the stage at the Felicia King concert while she sang her debut song "Real American Girl." The excitement will continue October 27th, when Iron Horse Jeans will host their 2nd fashion show at the U.S. Arabian Nationals in Tulsa, Oklahoma.
August 16, 2010
Malsam Brings Home a Hard-Fought Top-15 Finish
The NASCAR Nationwide Series (NNS) 'new car' made its sophomore start this weekend at the Brooklyn, Mich.-based Michigan International Speedway. As the NNS teams got set to use what they learned from the car's debut at Daytona, the No. 10 Iron Horse Jeans team unloaded a car that they knew would be fast on the race track. The car proved the team right as rookie driver, Tayler Malsam, drove the brand new chassis to an impressive 14th-place finish in the 125-lap event. This marked the team's second consecutive top-15 finish.
The race weekend began for the Iron Horse Jeans team on Thursday with two extended practice sessions. In an effort to get the team used to the 'new car,' crew chief, Stewart Cooper, asked Landon Cassill, who has experience in the Cup Series COT, to make some laps in the No. 10. After Thursday's six hour test session, the teams had another one-hour final practice session on Friday, with qualifying and the race on Saturday. A lap of 41.352- seconds was good for the 19th starting position, and as soon as the green flag waved over the 43-car field Malsam began quickly working his way inside the top-15. By lap five in the CARFAX 250, Malsam had already taken the 15th position with the help of Cassill, who was serving as spotter for the No. 10 team. As Malsam made his way around the two-mile oval, Cassill made sure to tell him his strong points on the track, and where the best place to pass the cars in front of him were.
On lap 13, Malsam, reported to Cooper on his car's handling. "It feels so loose when someone is right in front of us, which is making it hard to pass. I feel like I'm going to lose it when I'm too close to someone for too long," he reported.
On lap 26, Cooper asked his driver for another report on the car's handling.
"We aren't bad," Malsam reported. "Our entry is a little free, and we're slightly tight off".
When the field starting making green-flag pit stops, Cooper called the No. 10 to pit road on lap 38 for four tires and fuel with only an air pressure adjustment. As green-flag stops cycled through, Malsam was in the 16th position, but was worried about his car's handling.
"We are way loose in, we're loose all around. I really feel like I am about to lose it all around!"
Cooper answered his driver's concerns with only one statement.
"But you're fast, dude. I mean really fast. You're running the same lap times as the leader, just hold onto it all you can".
Malsam continued to run in the 15th position, and when the caution came out on lap 63 he reported to his crew that the No. 10 was still loose all around but was starting to come to him at the end of the long green-flag run. The Iron Horse Jeans Toyota came to pit road under caution for four tires, fuel, air pressure and track bar adjustments, and returned to the race track in the 15th position. Immediately upon the restart on lap 67, Malsam reported the changes to the car had made it way to tight. As Malsam fought the tight condition he did not say much on the radio, but on lap 79 Cooper reported to his driver he was in the 15th position and his lap times were improving.
The Iron Horse Jeans Camry continued to loosen up for the driver, and Malsam was fighting hard for positions. By lap 88 the No. 10 took over the 12th spot. Cooper called the No. 10 to pit road under green-flag conditions on lap 102 for the night's third pit stop, directing the Iron Horse Jeans crew to change four tires and pack the Camry full of fuel. The Iron Horse Jeans Toyota returned to the track in the 17th position. When the night's second and final caution flag waved on lap 113 Malsam was in the 15th position, and reported to his crew that he needed a little more rear grip.
Cooper called his driver to pit road when it opened to change four tires and go half a round down on the track bar with no fuel added to keep nose weight in the No. 10 Camry. For the restart on lap 116 the No. 10 was in the 15th position with nine laps remaining in the race. When the leader took the checkered flag on lap 125, Malsam was in the 14th position just ahead of teammate Brian Scott. This is Malsam's second top-15 finish in a row and his fourth in nine starts with Braun Racing.
"I was really happy with our Iron Horse Jeans Toyota today! We are definitely still working on the handling of these 'new cars', but they are really fun to race," said Malsam following the CARFAX 250. "We had a solid finish today, but our car was faster than our finishing position showed. It was great to work with Landon [Cassill] as my spotter because he knows how the cars handle which really helped when he was coaching me along. I want to thank everyone at Braun Racing for bringing such a great brand new car to the track, and I'm excited for the next time we are in the 'new car' on the race track."
Next Stop: The NASCAR Nationwide Series next heads to Bristol Motor Speedway for the Food City 250. The Friday night race is scheduled to begin at 7 pm EST and will be broadcast LIVE on ESPN and on PRN Radio affiliates. The green flag is scheduled to drop at 8 pm.
CARFAX 250 Official Results
1. Brad Keselowski
2. Carl Edwards
3. Kyle Busch
4. Justin Allgaier
5. Paul Menard
8. Reed Sorenson (No. 32 Dollar General/Braun Racing) 14. Tayler Malsam (No. 10 Iron Horse Jeans/Braun Racing)
15. Brian Scott (No. 11 AccuDoc/Braun Racing)
34. Jason Leffler (No. 38 Great Clips/Braun Racing)
