Iron Horse Jeans Announces New Rodeo Athlete Sponsorships
At the National Finals Rodeo (NFR), Iron Horse Jeans signed Ardie Van Aken, Robbie Hodges, and Kenny Bergeron to new endorsement deals. The athletes will be part of their upcoming advertising and marketing efforts in 2011.
Here are a few behind-the-scenes shots from their recent photoshoot at South Point Hotel & Casino.
And here is a sneak preview of some of what Iron Horse has is store for next year.
December 5, 2010
Iron Horse Jeans and Showcar Create Buzz at NFR
Iron Horse Jeans drew attention at the National Finals Rodeo at the Mandalay Bay in Las Vegas, Nevada. Their NASCAR Nationwide Series car attracted crowds all week including autograph appearances by Driver Tayler Malsam.
Iron Horse also had a group of professional bull riders and fighters signing autographs throughout over the course of the 10 day event.
Nashville singer/songwriter Brian Mullen played live music daily.
Stay tuned for more photos and recap from Vegas.
November 26, 2010
A Day at the Track with Tayler Malsam
Watch as Tayler Malsam in the Iron Horse Jeans #10 Toyota Camry prepares for the NASCAR Nationwide race in Daytona earlier this season.
September 26, 2010
True Blood's Natasha Alam Sizzles in Iron Horse Jeans
Hollywood abounds in sexy, sultry blonds, but Russian born actress, model and singer Natasha Alam delivers a special mix of beauty, strength and attitude. Born in Tashkent, USSR, (Uzbekistan) and for years a popular runway star of the finest fashion houses in Europe, as well as a former Playboy playmate, she’s currently a cast member of television’s hugely successful “True Blood” series. Before that, lucky viewers might have seen her in a variety of television and big screen favorites such as Nip/Tuck, NYPD Blue, and a host of others. She’s part vamp, part feline and every bit a Bond girl. Whatever role she takes, she makes it her own.
That goes for the jeans she wears too, especially her leggy debut this past September in our Iron Horse low-rise, boot cut “Havana” style, chosen by Alam for her personal gift bag at last spring’s exclusive Kid’s Choice awards gifting event. (Did we say she’s smart too?) Recently interviewed by CNN for Celebuzz, she chose to wear her latest favorite denim paired up with a body skimming white tank, a stunningly simple effect. There’s no question about it-- when you’re built like a supermodel, the right fit makes all the difference.
Iron Horse Jeans, headquartered in California and launched in January 2010, is the exciting new alternative to premium denim: superb construction, attention to details, and just enough stretch to enhance every curve. These jeans are attractively priced and available at select retailers across the US and Canada. Now women everywhere can look like super models, too.
August 20, 2010
Iron Horse Fashion Show at AHA Youth Nationals
On Wednesday July 28th, 2010, Iron Horse jeans presented their 1st fashion show at the Arabian Horse Association Youth Nationals in Albuquerque, New Mexico. Iron Horse showed 30 looks for women, partnering with the brand Cowgirls Don't Cry. There were also 9 men's looks featured in the show. The excitement of the fashion show attracted many young Iron Horse fans, and few lucky girls got to grab free jeans being thrown from the stage at the Felicia King concert while she sang her debut song "Real American Girl." The excitement will continue October 27th, when Iron Horse Jeans will host their 2nd fashion show at the U.S. Arabian Nationals in Tulsa, Oklahoma.
